I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.
We recognize that clients are people. In a world where there is a rush to infuse AI into everything, it’s important to leave humans doing the most important things — interacting with other humans. AI can say some pretty smart things, but it is through human to human contact where we can build trust and rapport — things that only humans can truly feel.
This connection is the basis of candid communication. It is the key to unlocking the guarded, prepared words that we often receive when we ask for something that we have not yet earned.
Our structured approach is ensures that your customer outreach program converts all of those human connections can be compiled into actionable insights that can be used to improve how you do business.
This initial step involves defining the high-level goals and expected outcomes of the managed customer outreach program, ensuring alignment with overall business objectives. It sets the foundation by determining what success looks like and what the program aims to achieve, such as increased customer engagement, loyalty, or sales.
In this phase, detailed tactical plans, campaigns, and deliverables are developed to achieve the strategic goals. This includes creating schedules, establishing feedback channels, and defining deliverables.
Efforts are made to reach out to potential participants and encourage them to join the outreach program. This can involve personalized invitations, targeted advertising, and leveraging various channels to attract and enroll customers who are likely to benefit from and contribute to the program.
Engagement focuses on creating opportunities for meaningful interaction and feedback from customers. This can include surveys, focus groups, Touchpoints, and direct communication.
The final step involves assessing the results of the outreach campaigns and overall program outcomes. This evaluation measures the effectiveness of the strategies and tactics used, determining what worked well and what could be improved, and providing data-driven insights to guide future outreach efforts.
Putting AI in the right part of the process is one of the most critical decisions in an AI-enabled customer outreach strategy. We believe that by layering AI after the feedback is received is the most effective approach. With the unfiltered feedback received through our human-to-human connections, we can provide additional signals that can be used by AI to provide advanced analysis and insights. Because AI technologies can process vast amounts of data quickly and can identify patterns and trends that may not be immediately apparent through manual analysis, we get the best of both worlds — candid conversations and rapid analysis. This enables a deeper understanding of customer sentiments, preferences, and behaviors, allowing for more informed decision-making.
We would be delighted to speak with you (human to human) and answer all of your questions! You pick the time and date.
